Redefining engagement ring shopping is at the very core of what we’re trying to do. We do this in 3 Easy Steps: the design, the diamond, and the experience. We have done years of research on all three of these areas, and have come up with a pretty unique game plan to address them.
To start, let’s take a look at the experience. Traditionally, the whole engagement ring shopping process goes a little something like this: the male goes shopping at the mall, or through a friend’s jewelry “hook up”, and falls victim to typical sales people insisting that they’re getting you the best deal around (when really, they are ripping you off like nobody’s business). The male is typically sifting through countless articles trying to figure out what the 4 c’s even mean, and how to get the best quality of diamond without breaking his budget.
Don’t get us wrong, we absolutely love tradition. We believe traditions are really important, but it’s naïve to think that traditions are for everyone. Marriage isn’t necessarily for everyone! Diamonds aren’t necessarily for everyone! Additionally, why isn’t the decision on a ring a mutual decision? Why do we all constantly turn a blind eye to the ethical issues surrounding the diamond industry? And why is it that the ring design is always an afterthought with the diamond being the most important thing?
1) The Design
The first (and most creative) aspect we focused on was the design itself. We’re not trying to reinvent the engagement ring, we’re just trying to redefine, adapting to the modern world. We started with the idea that everyone is different. Seems pretty basic, but we have found that a lot of places just sell the five same regurgitated designs in different size and shape center stones. Where’s the fun in that? How does that showcase each bride’s individuality? We’ve decided that the ring design shouldn’t just be an afterthought, it should be the chance to really let the bride’s, or couple’s, personality shine through.
2) The Diamond
The second aspect we decided to focus on (and the most life changing), was redefining the traditional diamond. Mined diamonds, unless from Canada, are all questionably sourced at best. Besides the whole mining process being worse for our planet, it often involves taking advantage of our fellow humans as well. Mined diamonds are typically passed between too many hands (from mine to cutter to diamond dealer to another diamond dealer to store front is a SHORT process in most cases), and this is just a little too opaque of a process for our liking.
This is what launched Rachel and Victoria. We are passionate about changing the diamond industry once and for all… educating all of you on what really happens behind the scenes to get you that mined diamond. We only sell diamonds that have been organically grown in a lab. You can read more about the diamond growing process in our Education section, but the end result is the exact same real diamond (only differing in place of origin).
3) The Experience
The final aspect of what we’re trying to do here is to redefine the experience itself. A shout-out to the guys here…you are not alone in this process any longer! Long gone are the days of trying to ask the sleazy salesman about the 4 c’s, and HOPE he means it when he tells you he’s giving you a diamond no one has died over. We are here to help you through every single step of the process. You heard us… free advice. Want us to educate you on the 4 c’s? Ask! Want to tell us your budget and have us see how we can help you get the absolute MOST for your money? Ask! Are you undecided between a couple of styles? Want us to send you both in CZ and a gold plated setting? We can absolutely do that. You’ve got yourself a personal shopper, free of charge. Seriously…no strings attached. We want you to feel as comfortable possible… this is, after all, the most important purchase of your life!
“The way Rachel and Victoria took care of me when looking for a special engagement ring that wasn’t something picked off the shelf was amazing. They really know how to translate what’s in your mind into an actual ring that can be put on your finger!”
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