Before you whip out your wallet, here are a couple of ways you’re getting the biggest bang for your buck:
Shop online (duh!): As biased as this answer sounds, it’s the truth! The total savings on average come in at 30%-50% versus a regular store. Also, you can think about exactly what you want without the pressure from sales people (that work on commission!). Traditional brick and mortar stores have much higher expenses (stocking the stones, paying rent to name a few!) than online retailers, so they really have no choice but to offer products higher in price.
Manipulate Carat Size: An important one… this is an industry trick: Go with a slightly under-size diamond. These are diamonds whose carat weights are just ever-so-slightly below traditional cut-off points. For example, to the naked eye, a 0.98 carat diamond is identical to a 1 carat stone, but has a significantly smaller price tag. Same rule applies for a 1.97 carat stone and a 2 carat… and so on.